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### **Time on the Market Rises: What It Means for Sellers in Johannesburg** Selling a home in Johannesburg has become a more time-consuming process over the past decade. According to recent data compiled by Lightstone, the average number of days a property stays on the market has been steadily increasing since 2014. This trend highlights significant changes in the real estate landscape, particularly for sellers in Johannesburg, who need the most patience. #### **The Growing Wait Time** Lightstone’s analysis reveals a consistent upward trend in the time it takes to sell a property. In 2015, the average property was on the market for about 69 days. Fast forward to 2024, and this number has climbed to 92 days. This increase signifies a notable shift in buyer behavior and market dynamics. #### **Johannesburg: The Slowest Market** For sellers in Johannesburg, the waiting game is even more pronounced. Back in 2014, it took approximately 57 days to sell a house. Today, sellers can expect to wait around 103 days – nearly twice as long. This extended period can be attributed to various factors, including economic conditions, buyer preferences, and the competitive nature of the market. #### **Implications for Sellers and How to Get Ahead** For those looking to sell their properties, these statistics underscore the importance of patience and strategic planning. However, with the right approach, you can use this to your advantage. Here’s how: 1. **Price It Right**: Pricing your property correctly from the outset is crucial. Overpricing can lead to prolonged listing periods, which might deter potential buyers. Instead, a well-researched, competitive price can attract serious offers more quickly. 2. **Enhance Curb Appeal**: First impressions matter. Invest in minor upgrades and improvements to make your property more attractive. A well-maintained home can stand out in a crowded market. 3. **Leverage Professional Expertise**: Working with an experienced real estate professional who understands the local market trends can provide invaluable insights and assistance. As a dedicated agent in Johannesburg, I’m here to help you navigate these longer selling times with ease and efficiency. 4. **Strategic Marketing**: Utilize social media and online listings to reach a broader audience. 5. **Be Ready to Negotiate**: Flexibility can be a key factor in closing deals. Be prepared to negotiate on price and terms to facilitate a quicker sale. #### **The Interest Rate Advantage** Now is an opportune time to list your property. With the Reserve Bank keeping the repo rate steady at 8.25%, buyers are more likely to secure favorable mortgage rates, making this an attractive time for potential homebuyers to enter the market. This stability can translate to increased buyer interest and faster sales. Read more about the recent interest rate announcement [here](https://www.businesslive.co.za/bd/economy/2024-07-18-reserve-bank-keeps-repo-rate-steady-at-825/). #### **Conclusion: List Now and Get Ahead** https://bit.ly/4frabZr The rise in the average number of days properties stay on the market in Johannesburg is a clear indicator of evolving market conditions. However, by listing your property now, you can take advantage of the current interest rate environment and strategic selling tactics. Let’s work together to ensure your property stands out and sells swiftly in today’s dynamic market. Contact me today to discuss how we can get your property listed and sold! https://www.ebc-mobile.co.za/TrudieK #totheT #kwedge --- For further details, you can check out the full article from Lightstone [here](https://lightstone.co.za/newsletters/property/2024/Jun/A2June24).